FREE! FREE! FREE! Does It Pay Off After All?

Does Giving Away Information Hurt Your Sales? Does your business give out free information in return for your prospects attention and interest?

It may sound contradictory, but giving away some information is one of the best ways to increase your info product sales. The simple fact is that people want information and are willing to pay for it, as long as it saves them time and fulfills a need.

When someone is interested in a topic, they may perform a search on it. Many sites will come up in the results, and the person that performed the search has the option of scanning all of those sites in order to find the information they are looking for.

This all takes time, time they may not want to spend. In many cases they will gladly hand over some of their money to save their most valuable resource, their time.

Most people do not even want to spend the necessary time to read the websites they are visiting – they simply scan the pages.

People are naturally skeptical. If they come across your site, they may be very interested in the information product you are offering, but they may also wonder if the information is worth the money.

This is where the freebies come in.

Giving them a bit of information for free up front can help ease their fears. They will get a better understanding of the information you are offering and whether or not they want to buy it.

Someone who is satisfied with your free information may see you as an expert; and they will trust you and will be more likely to become your customer.

If you write an e-book, try taking a bit of that information and creating a special report that is available on your site for free. A taster or sampler of sorts.

For example, create a course that contains both print and audio materials. You then take a sampling of the information and create an e-course.

You can sign up for an auto responder service that will email a section of your e-course each day to anyone who subscribes to it and start building a relationship with your prospect.

The idea is to give them enough information to whet their appetite; don’t answer every single question they have, don’t give away the whole product. If you leave them wanting more, they will be likely to come back.

This also creates for you a mailing list of people that are interested in your products. Stay in touch consistently with your mailing list, offer them valuable info in exchange for their time, and continue to market your products in the emails. In addition to your own information products, you can also promote other related helpful products to them using affiliate links.

You don’t have to worry about giving away too much information. It does not matter what subject your information product is about; there is always another related subject that you can promote to your market.

For instance, if you had created a paid course on organization and created a free e-course on the benefits of being organized, you can create a companion product about time management skills.

Even if the person who received the free e-course on organization felt all their questions on organizing were answered, they may be very curious to buy the time management course anyway.

There are many ways to utilize FREE ‘tasters’ of information to catch your prospects attention or potential buyer’s interest and then follow it up with sales letters discussing further benefits. The big corporations have been doing this successfully for years.

We do it on The Realgoalgetter Sites with FREE downloadable, informative reports. You can find them here.

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